Purpose of the MaGiC Initiative

We developed MaGiC in order to focus the efforts of green manufacturers in China and maximize their value. Many textile manufacturers in China are already moving ahead of the others in reducing environmental impact. Helping them to achieve financial success in green manufacturing is critical in changing the direction of the industry.

The textile industry is one of China’s largest industries and impacts the environment through water pollution from dyeing and pesticides, air pollution and climate change from energy consumption and incineration, and consumption of water, land, oil and coal. Green manufacturing techniques minimize these impacts.

Benefits

Brands are attracted to factories who can demonstrate environmental responsibility. Many are becoming increasingly aware of the link between quality products and responsible suppliers. Further, brands experience risk in dealing with factories who do not share their brand values. Consumers do not distinguish between the actions of a brand and the actions of its suppliers. Therefore, exposure of labor violations, unsafe chemicals in products or environmental violations from suppliers can irreparably damage a brand’s image in their home country. As a result, brands are actively seeking out responsible suppliers. The key benefits are summarized as follows:

• Differentiate yourself from competitors
• Improve profit margins through increased efficiency
• Attract brands that prefer to work with environmentally conscious suppliers
• Build your reputation as a responsible leader in your community

References